In our final Sponsor Spotlight of the offseason, we have a two-part look at the growing number of billboard /signage sponsors and special partners at Thunder Road. Recent capital improvements at the track have also opened to door for other ways that local businesses can get involved with local auto racing. We’ve also brought on partners for other aspects of making the race track go every Thursday night. Their participation goes a long way towards further developments to make sure Thunder Road is the best it can be. Make sure to thank them for their support in any way you can! (Note: billboard sponsors are listed in alphabetical order.)

It’s time for part 2 of our Event Sponsor Spotlight for the 2021 season. Show these sponsors your support whenever you can so they know how much impact they have in the auto racing community! (Note: event sponsors are listed in the order they appear on the Thunder Road calendar.)

This week in Sponsor Spotlights, we have part 1 of our look at the entitlement sponsors attached to each event. From weekly Thursday shows to major holiday and touring series events, these companies proudly attach their names to the Thunder Road action — and some have done so for more than 30 years. Make sure to show them some love throughout the year as a thank-you for supporting racing! (Note: event sponsors are listed in the order they appear on the Thunder Road calendar.)

Two “Double-Purse” Events Announced with Nearly $30,000 in Added Awards

Barre, VT — Thunder Road event broadcasts will have a new home in 2021. Track officials and FloRacing announced today they have signed a multi-year contract to stream all Thunder Road auto racing events both live and on-demand.

As part of the FloSports Network, FloRacing is one of the world’s leading motorsports broadcasters. They now partner with one of North America’s most acclaimed short tracks, giving fans even more opportunities to enjoy and discover the action at the high-banked oval. The agreement is a major milestone for the “Nation’s Site of Excitement” as it enters its 62nd season of competition.

Today, we have Part 2 of our Contingency Sponsor spotlight. Here’s the rest of the companies whose logos proudly grace Thunder Road race cars and offer great rewards for our teams! (Note: contingencies are listed in alphabetical order.)

If you’ve been to a race at Thunder Road (or watched one via pay-per-view), then you’ve surely seen the small stickers that adorn a car’s fenders, nose, and doors. Nearly all of them are contingency sponsors that support the track and/or individual classes. But who are these companies, and what do they award competitors throughout the year? We take a look in the latest installment of our Sponsor Spotlight series. (Note: contingencies are listed in alphabetical order.)

ARBodies

Supporter of the ACT Late Model Tour, New England Late Model Challenge Cup, Maplewood/Irving Oil Late Models, and Lenny’s Shoe & Apparel Flying Tigers

Maplewood Convenience Stores & Irving Oil

Entitlement sponsors of the Late Model Division

Since 2018, Maplewood Convenience and Irving Oil have been proud to headline the Late Model class at Thunder Road. Maplewood first became involved with the track in 2016 and 2017 as the sponsor of the Late Model semi-feature and Triple Crown program. When the semi-feature was discontinued, Maplewood stepped up to become the co-sponsor of the entire division. Maplewood Convenience stores exclusively distribute Irving Oil gasoline at the pumps; add in the necessity of fuel for racers, and it made them a natural partner for a program that now enters its fourth year.