Jack Daniel's Ready to Drink Cocktails Bolsters Return of July’s Firecracker 100

Barre, VT — Thunder Road officials have welcomed a new partner for the 2024 season as Calmont Beverages of Barre and Jack Daniel’s Ready to Drink Cocktails have thrown their support behind the return of the Firecracker 100 on Sunday, July 7. What is set to be a stellar end to the all-new Late Model Triple Crown, the Jack Daniel’s Ready to Drink Cocktails Firecracker 100 is sure to kick off the month of July with plenty of bangs!

Jack Daniel’s Ready to Drink Cocktails are set to be the drink of the summer with flavors abound. Their classic canned cocktails include the iconic Jack & Coke and Jack & Coke Zero plus the refreshing Tennessee Honey Lemonade and the newly added Jack & Ginger!

Alan Ward photo

The Firecracker 100 returns to the Thunder Road schedule after well over a decade of dormancy. Set as the season finale for the inaugural Late Model Triple Crown, the Jack Daniel’s Ready to Drink Cocktails Firecracker 100 is sure to be the highlight of a busy Fourth of July Holiday stretch at the Nation’s Site of Excitement. The Late Model Triple Crown will also include such iconic headline events as the Mekkelsen RV Memorial Day Classic on Sunday, May 26 and the Vermont Governor’s Cup presented by the Vermont Lottery on Thursday, June 20.

“Calmont Beverage and Jack Daniel’s Ready to Drink Cocktails are very excited to be joining the Thunder Road family,” said Calmont Beverage owner Jeremy Grenier. “Having been a fan from the stands since a child it’s great to join in the excitement that Thunder Road brings.”

The 2024 season hits its stride on Saturday, May 4 with the annual Car Show at Thunder Road with free admission for the general public from 9:00am to 12:00pm, followed by the 26th annual Community Bank 150 for the American-Canadian Tour on Sunday, May 5. Track championship action for the Lenny’s Shoe & Apparel Flying Tigers and rk Miles Street Stocks begins alongside the Burnett Scrap Metals Road Warriors for an explosive start to year 65 at the Nation’s Site of Excitement!

Jack Daniel’s Ready to Drink Cocktails are available across the Green Mountain State courtesy of Calmont Beverage of Barre, Vermont. Try them today for a refreshing change of pace, must be 21+ to purchase.

Sponsorship opportunities for the Late Model Triple Crown are still available. Contact Marketing Director Marvin Galarneau at mfg@thunderroadvt.com or (802) 244-6963, ext. 5.

For more information, contact the Thunder Road offices at (802) 244-6963, media@thunderroadvt.com, or visit www.thunderroadvt.com. You can also follow us on Facebook, Twitter, and Instagram at @ThunderRoadVT.